Thursday, December 21, 2017

PBA Performance Task

A PBA (Performance Based Assessment) is when a student either writes an essay or creates a product, sometimes both, that measures the students achievement in the course. Angelina and I chose to focus on music videos as the topic for our project. We chose this as our subject for our assignment because we felt as though it would be fun and interesting. This topic showcases our knowledge in the class in many ways. For example, it will show how we learned to use a camera properly, the new angles we have mastered, rule of thirds being cemented into our brains and how we've gained knowledge that helps us take a beautiful well lit shot that we would not have been able to do before. Other than showing off our new camera skills we are also able to showcase our new profound editing skills with Final Cut Pro, such as transitions and transformation techniques. Using all of this new intelligence Mr. Sanderl has taught us will help Angelina and me make the best video we can while also showing all the knowledge we have acquired in Digital Media. For more information on music videos, click here.

The most challenging part of the PBA was actually making the music video. This was the most challenging to me because I have never had to make a video before and I also do not have much free time on my hand to do so. This was a difficult process that I didn't think would be a problem when I first started, but in the end my partner Angelina and I figured it out and got our work done. Like I said before, time was our biggest road block in this project. We both are extremely busy people and that made it super difficult with timing of the work. In the end we figured it out, she did half the work and I did the other half separately because our schedules could not match up. The critique results show that Angelina and I had an average of a 3 for all of our products. I do believe we could have done better, but I'm proud of the work we had done.

The critique of all the students in digital media and how well they believed our production value and impact was. 

The compliments we got for our music video at the end. 

ALD 5.1 Design a targeted digital media message or concept that addresses the needs of a client.
ALD 5.2 Plan and construct a digital media product from budgeted resources that addresses client needs.
ALD 5.3 Assess the collaborative process for its impact on the design, planning, and production of a digital media product.

Wednesday, December 6, 2017

PSA Drive Smart

A powerful PSA could change an audience's perspective on a certain subject or could possibly have them convinced to be the change in a controversial topic. I do believe that a PSA could persuade someone to act or think differently. I presume this because although it is just a video, technology has a huge impact on people's lives and beliefs nowadays. Technology brings people together through social media, people can now become famous overnight, we spend most of our free-time looking at a screen and we even do school work on it every now and then. By producing our public service announcement we are trying to bring aware what are some consequences you make when you don't drive smart and to get off your phone. This is a well aware issue in the world and even our country, yet people still continue to do it. Our audience should care about the issue because driving distracted causes a lot of accidents throughout the world and the sooner people realize, less lives will be at stake. And we show this by showing how pictures of kids, families and friends to show the lives you put at risk every time you decide your phone is more important than that person.

The beginning of our PSA; the person starting the engine, photos being thrown on the table and a text message being received. 

The middle part of the PSA; switches back to photos being thrown on table again, another text being received and a lightbulb turning on to show how the person thinks they're smarter than that. 

Last part of the PSA; another text received from Death telling the person "Don't have your last text be your last thought," then a switch to the person turning the car off and then finally someone pulling the plug. 

The organization for the PSA I'm entering my video in is called the CTIA Wireless Foundation Drive Smart Contest. They are a nonprofit organization that works to help American Communities become wireless. The contest although, is to help teens become aware of the consequences of distracted driving; like being on their phones, other passengers and not focusing on the road. They do this by having students from the age of 13 to 18 make PSA videos that could win them up to $10,000.

One of the most important rules of the contest is the competition period. This length of time starts from October 16, 2017 12:00 noon to December 18, 2017 5:00 pm (both eastern time). All submissions must be in between these time periods or they are not valid and will not be judged. This is a huge rule because if you are not well aware of this your work will be for nothing and you would have to wait until next year to submit your video. The next rule that is crucial for your knowledge is the competition entry. This includes the PSA being at least 15 seconds long and no longer than 60 seconds. It also has to be able to convince teens of the dangers of distracted driving and to not text and drive. You must also upload a video file which can either be .mov, ,wmv or .mpg4 and submitted in the English language. These are all very important things to know because again, if these are not abided by or not known of and your video is longer than 60 seconds or shorter than 15, if you upload the wrong type of video file, or don't submit the PSA in the English language your video will be disqualified and won't even have a shot at winning the scholarship money you worked so hard to earn. The last rule I believe is the most imperative is knowing how to participate. There is no entry fee in this contest and no teams allowed. You can enter as many times as you want but you must know what you're agreeing to when you do, also follow the instructions on how to register on the website. If you were not aware of these rules it would be your loss, once again. This is great information to help you get though the entry process and knowing the other extra rules they put forth could only better your chances at winning the money.

I believe there are so many opportunities for Media students to earn awards, scholarships and prize money through competitions because it pushes them to make their best work and allows them to figure out if they are interested in media in general. The prize money and scholarships award the people that work the hardest and put forth the best production value to later use for a real audience. I believe that this is what it's all about. You give these great opportunities to people for the better, if they can help make a change the organizations are willing to help them out as well. I believe the people who most benefit from the contests are the students. They are learning new ways to make an impact on someone and hopefully change their lives. The students also have to learn more about what their PSA is about and if they dig up more dirt and really connect with their film, then they'll make a change in their own lives or help the people closest to them too. I also believe it better benefits the student's because not only are they helping to make a change, but their learning how to film, production value, thinking outside of the box and how to make everything more pleasing to the eye. We the students are learning new things from these contests from the actual media standards as well as the actual impact a PSA can have on a person.

This is a behind the scene photo of me setting up the tripod so I can have a stable shot. 
Another behind the scene photo of me, but this time I'm setting up the camera so I can begin filming. 

Angelina and my PSA changed subtly but made a huge impact on our final product and improved it in ways that we didn't think of before. The first couple changes they suggested us to make was changing the music because it was a song that everyone has heard before and the student thought that we could choose something more original, so we got one off Royal Free Music. They also suggested that we add more nat sounds which included the sound of the engine turning off and to change the timing of the nat sounds in which the ding of the phone would not be where Angelina would start talking. Our teacher then suggest we record a new voiceover where Angelina would convict more emotion and to implicate screenshots of the text messages on the phone so we could see it more clearly. Our teacher, Mr. Sanderl, then wanted us to lastly re-film our b-roll of the pictures because he wanted me to film it where the pictures were scattered and would fill the whole screen instead of just a small blob on the counter, and to also connect more with the audio and visual ties with the lightbulb going out, so we placed it at the end to show that the PSA was over. I do believe that all the changes we made were worth it because it made our PSA a lot better as a whole, it felt more complete than the Rough Cut ever did.

From the critique results we now see we could have had a stronger audience impact because we got a 3.5 average on that one, but the non- literal creativity got a 3.7 and the production value got a 3.8 which is a pretty high score so I am definitely proud of the work Angelina and I did. My favorite compliment was the one that says "Great production and perfect voiceover." I liked this compliment because I do believe we have a great voiceover that was extremely clear and I also thought our production was pretty good because we worked very hard on it.

The Final Critique which shows our highest point was Production Value and our lowest which was the Audience Impact.

ALD 2.1 Assess the evolution of digital media as it affects and is affected by society.
ALD 2.2 Asses changes in technology and markets as it affects digital media designs.

Wednesday, November 15, 2017

Photo Challenge

A 15 Day photo challenge is when you take a photo everyday that matches the topic and CAP's (Composition, Angle and Position) that is requested. It is a fun and stimulating experience that helps you become a better photographer over time.

My first critique topic was Rays of Light. It was focused on position for the CAP's, and the position was ground level. It was difficult because you would have to do it at the right time of the day and physically get on the ground to see what kind of photo you were actually taking. All in all, I learned a lot after the critique. The size of the aperture can affect how many rays of light you can see in your image, which I found very interesting. Also, if there is a smudge on your camera lens or if it is dirty that could also affect your shot, but not in a good way. The second critique I did had the topic of A Sound You've Heard. This was a fun one because the topic was so broad, you could do take a picture of something simple like water or wind chimes, but then you could take a picture of a crying abby as well. The CAP's on this topic was about angle, and in this case it was ant's eye. So the image had to be taken from the ground looking up, now this challenge got a little harder. Some people totally forgot about ant's eye angle and just took a picture, which was kinda sad to me because I feel as though it gives a different perspective than what we normally see when we look at something and can hear it echoing in our head. I do believe my photography skills improved throughout this assignment. Sometimes I would make a mistake, for example, my last photo was blurry but I wasn't sure how to angel it the right way to get my shadow out of the way and be able to get my phone to focus on it. Although, later Mr. Sanderl helped me and gave me tips on how I could have prevented all of it. I learned a little new trick with each photo which helped me improve my work and makes me more confident with photography as a whole. I also learned about CAP's which makes plain boring things look more cool/ interesting which is new knowledge that I am glad to have now! This was a fun project/ challenge and I'm glad I got to be a part of it!

ALD 4.1 Evaluate diverse processes of forming and conveying a targeted message.
ALD 4.2 Compare and contrast how various audiences perceive digital media to anticipate desired reactions and responses.

Wednesday, November 8, 2017

Digital Manipulation

The Surrealist Art Movement was a cultural movement that started in the 1920's approximately. Artists would paint things that looked very realistic but were slightly off and would create animals with other insects/ animals or objects. The aim of surrealism was "resolve the previously contradictory conditions of dream and reality into an absolute reality, a super reality." I have 3 surrealist concepts. My first one is a tree breach that has been cut with some ketchup on it to look as if it was bleeding and my mom, becoming really tiny, standing on the tree branch with a knife in her hands. I wanted to show how deforestation is affecting our environment and how me may be small compared to these big trees, but we are hurting them and our environment in more ways than one. My second surrealist concept is a picture of my phone and the river on the screen as tough it was taking a photo of it and the waterfall falling into my phone into the river. My goal is to present that you should pay more attention to the scenery than snapping a photo because taking in all the scenery is worth so much more than a bunch of pixels making up a photo. My third concept photo is of a car, driving in the water, leaving a trail of blackness/ pollution behind it along with really big trash. This will represent how we are affecting our environment greatly. Presenting our concepts before actually creating them helped make them in better because we got to hear opinions and ideas from other people that would greatly improve our end result. I think my third image presents the most powerful message because it really shows the impact we're making on our environment and the thing that surrounds this whole rock we consider home, the ocean. The images below are my Concept 1 and Concept 2 photo compilation. These two are not the best, but as you can see my photoshopping skills improved.

Concept 1: Deforestation is killing our environment.
Concept 2: Phone's can never capture the whole picture of our surroundings.
Hexadecimal colors are used in HTML, CSS, SVG, and other computing applicants to represent colors. The bytes represent components of 3 colors, two of which are primary colors; red, blue and green. RGB is also known as "additive color." This is because the colors are being added to each other since it doesn't have it's own to make new/ other colors, or until the final color is white. It is also mostly used when working with a computer monitor. CMYK colors are subtracted till the outcome is white, It is normally the standard and the best option. Lossless compression is also referred to as RAW format. This is because it keeps the file's original data. JPEG is known as lossy compression because some data is always lost when converted to JPEG format. GIF is also considered lossy while PNG and BMP are lossless compression. Some audio files that are considered lossless are ALAC, FLAC and WAV, then the lossy compression audio's are OGG, MP4 and MP3. The complexity and size of digital files are important because the amount of layers it may have or importing the correct image size. There are two different types of files for images. First, raster graphic data is used for JPEG, GIF, PNG and the web. They are created pixel-based or taken with a camera or a scanner. Vector graphic data is the second mainly used type. This one is created with vector software and comb for pictures that will have a physical product applied to it. It is used in CAD, engineering and 3D graphics. Dithering and error diffusion can be used for creative effects in photoshop by using two colors to stimulate a shade of the third color. It does this by placing dots of the two colors close together. It can give dotted texture to the image or other various patterns. Below is my best and final image, which is Concept 3.

Concept 3: Cars and the people controlling them are killing our environment. 
Here are the images that I used to create the concept above:

The relationship of technology and productivity impacts digital media because as it says in its name, it is digital. It needs the technology to do anything and to be productive, you just need to put in the work. Without the technology there would be nothing to produce, which would greatly effect the productivity and digital media.  Creating surrealist images without computers, digital cameras or photoshop would be very difficult. It could be done, if you were capable of painting realistic images and having a creative mind, but if you are not an artist it could not be done. The end result format would be different from our digital format because it would not be pixels or photos anymore, it would be paint and water and maybe some paper. It would no longer be the same, it would be a painting not a photoshopped picture. My best image is my final image. I believe that I could have made it better by incorporating more of the pollution aspect to get to the point that cars are ruining the environment. After the critique in class, which is below, I now realize that my image cutout and realistic accuracy could have been better improved as well. Underneath are my critique results from the class including the message they got from my image. Although, the messages they received were different from what I was trying to portray or accomplish, I still believe Concept 3 was my best image. 

Here's my narrated production process where you can actually hear me walk through the step-by-step procedures of creating my final image:

ALD 1.1 Assess how mathematics is used to create and manipulate digital media.
ALD 1.2 Assess how changes in digital technology affects the creation and manipulation of media content.

Friday, October 6, 2017

Hiki No Video

My story topic is about a Vietnam War Veteran, Mr. Paik, he was diagnosed with Post Traumatic Stress Disorder (PTSD). I intend to communicate with my audience the struggles he has gone through and how he has overcome them. This topic will not only relate to the Veteran audience but also every day people because everyone goes through a rough patch in their life. They will learn that doing what you love will help you overcome anything life throws at you. No matter how long or hard it is, everyone is strong enough to get through difficult parts of their life, especially with friends and family by their side. The audience will care because they will be able to understand and may be interested in the topic of the Vietnam War considering we might be at war with North Korea soon. From the critique of our rough cut, we have improved our video greatly. Since the critique, we have better sequenced our b- roll so they fit our 5 point outline and it goes with what Mr. Paik says in his interview. The tone of voiceovers are being improved by making it less monotoned and having the voiceovers better summarize the 5 point outline. We fixed the 5 point outline because one part of it needed to be more about the characteristics of our topic and we had it just focused on his medals, now it's more about who he is as a person and how he earned those medals based on his characteristics. I fixed the editing techniques by incorporating the L and J- cuts to be more smooth and to cover any jumps in the interview. We were also able to change the overall message by making it more of who Mr. Paik is and how he was able to overcome a lot during his time at war in Vietnam. We also covered how he comforts himself by reconstructing vintage cars to help his PTSD.

The purpose of Digital Millennium Copyright is to go against illegal downloads. It criminalizes for pirating, downloading movies, stealing software and computer hackers. It essentially strengthened copy right protections. Copyright infringement is using the works protected by the Copyright law and not getting permission. You could do this by reproducing, distributing, displaying or performing the work that is protected or by making derivative workings of it. The legal consequences of using material without permission is paying the owner civil damages. If it is your first infringement then you could pay a fine of $250,000 and up to 5 years in prison, just for your FIRST offense. To get permission to use copyright protected material you must first find out if permission is needed. Then you must identify the owner, figure out what rights are needed, plan ahead for your permission, contact the owner of the material and find out if a payment is needed, and then get your permission agreement in writing. "Fair Use" is when someone is copying copyrighted material and they change it in their own way. This use can be done without the permission of the copyright owner. It is practically a defense if someone decides to claim copyright infringement against you. If your use qualifies as Fair Use then you would not be charged of copyright. For example you could do this by making a parody of a copyright material or by commenting or critiquing a piece of work, in that case they do understand if you do use a piece of copyright piece.

It is essential to gain permission to film on location because there are film permits involved if you do film in a public area. If you do it at a location of someone you are filming you must ask permission if it is okay because they may not want to show certain parts of their home or area. Video release forms are used for protecting the company or people who are filming the person because if they say they did not give permission to us to film them, we can say they did because they signed a form. They may also use it to say how they will use your work and if you sign you are agreeing to that. They are mandatory for professional video production because the company or people do not want liabilities or to be sued because you "say" you didn't say they could do such a thing. Our critique results overall showed that we did pretty well. We averaged approximately a 3 at the least and for not being quite ready I would say that was not too bad. We could have worked on sequencing of b-roll and editing techniques. The voiceover's then could have been improved too, it had a monotone to it, but we got a 3.5 on that. We could address all of this in the future by focusing on these parts a little more since we did excellent on the other categories.

ALD 3.1 Evaluate the relationship between digital technology and criminal activity for its affect on the digital marketplace.
ALD 3.2 Evaluate legal and ethical behavior related to the creation, use, and distribution of digital content that minimizes the risk of legal or moral consequence.

Saturday, September 16, 2017

Practice Story

In our practice story project we chose our interviewee by talking about different things about each other. We listed them out and decided which topic was best and whoever had that topic became the interviewee. We decided as a team that I would be the interviewee because my other group members found it interesting that I have moved around so much, why I have moved and what I have learned throughout my nomadic living style. We assigned the team roles based on who the interviewee was and basing it off of what each person excelled at. Avery was the Director because he wasn't the interviewee or the camera person in which he could help Angelina if she had a question. He was also the interviewer because every other position was filled and he became the Voiceover/ Reporter, and he then became the writer as well because he was good at deciding which parts of the interview to use. We decided this because we wanted the vocal male sound contrasting with my voice since I am a female and it would be more well rounded. Angelina was the Camera Person, Editor and writer in our story process. We decided this because we decided she had a good eye and we could use as many opinions we could get in the editing/ writing process. I was the Chief Editor and interviewee and we came upon this decision because there is not a lot of other things I could do considering I was the one being interviewed. Everyone in our group stayed committed to their positions mostly. I was absent one day so that affected filming b-roll, but that didn't really affect anyone because Avery and Angelina worked on the script but they are both the writers anyways. I believe it hurt the outcome of our story because our b-roll ended up being rushed and it wasn't filmed to our fullest potential.

Safety is my number one priority during the production process because if anything were to happen to anyone or anything during so, it would be a set back and there could be many consequences. One of the three safety concerns my entire team should be aware of during filming is theft. Theft could be a concern and something we should be more aware of because if something is taken it would cost a lost of money. The equipment we use is very expensive and we are lucky to use them. It is also a big matter because if something was stolen it could affect our filming process or even have the data/ footage we need for our production. My next safety concern would be the safety of our interviewee while they do certain tasks while filming. For example, dehydration because we do live on an island with high heat and humidity making it easy to forget to stay hydrated leaving it to some people fainting or feeling sick. Another example would be our interviewee doing crazy things for broll or taking them to dangerous places to film. We would not want to put anyone in that type of danger for just a simple take. The last safety concern I would have for production would be weather. We would not want to film our interviewee or film anything while it is raining or there is a storm going on. Not only does it put us in danger but it also puts the equipment in danger of damages too. Our critique results for our practice story turned out alright. They could have been better but do to us not finishing in time it could have been a  lot worse. We got a high average of two's and our second highest could was a three. Some people gave us a one and I wish I could have known why so I could work on the things they beleived we could improve on. Overall, getting a high average of two's is not too bad but it shows that we could improve on some things. Definitely getting some three's hyped us up a little that we were maybe close and we have the right ideas going on. The three largest words for improvement on our Practice Story was broll, voice over and variety. Some ways we could create a more compelling story written wise would be asking more follow up questions. Our reporter just asked the questions without digging into details and picking me apart as the interviewee. Some examples of how we could have fixed our story visually would be more interesting broll. Although it was hard to film stuff in the school relating to our topic, we could have been more creative. Another thing we could have fixed visually would be the audio visual ties because they did not really correlate and it could be confusing to the audience.

ALD 6.1: Anticipate potential health and wellness concerns while operating computing devices in order to enhance workplace safety.

Thursday, August 31, 2017

Interview Composition

A reporter/ host shot is when they are looking at the camera and speaking to the camera man/ audience. When filming they are normally in the center of the frame. An interview composition shot is when the interviewee is placed in front of the camera but instead of looking at the camera they look at the interviewer. The interviewer is normally beside the camera person on the side where the sun is shining so the interviewee has the shadow on the side of their face where they are not looking. The background of an interview shot would be composed of a nice frame for the persons face or leading line(s) to the interviewee. The background would also be slightly blurred so the audience can focus on the subject (the interviewee). The background should also be interesting and captivating, something that may support the topic/ subject. You should never shoot flat angle interviews against a wall, hedge, fence, bus or any flat surface because the background would not support the topic and it is rather boring. It also will look funny and if you shoot at a wider angle you may have leading lines pointing towards the subject, but the background would still be uneventful or uninteresting.

I believe the most important part about shooting a successful interview is making the interviewee comfortable. This is key to a good interview because if they are not comfortable they may not give good or interesting answers. They may feel so uncomfortable that they will appear reserved and the whole thing could end up being boring. If they are not relaxed and unworried then they might back out of the interview in general and we would have nothing to work with. If that happens then the audio or getting a good shot would not matter because we wouldn't be able to use any of it. Some strategies to make the interview process easier would be talking to the interviewee before you roll the camera so you get to know them a little better and know their limits so you will not trigger any past memories or go too far (if you are doing a profile interview). Another strategy would be planning out the days and checking the weather etc, because if you wanted to film outside and it is raining, that would not work out very well with your very expensive camera. One last strategy I suggest would be knowing your teammates strengths and weaknesses. This is key because if you do not know their vulnerabilities then your footage may not come out to the best of your abilities. For example having someone who speaks the most clear be the camera man and they do not know how to take footage very well, and the interviewer is speaking too quickly for the audience to understand what he/ she is saying and they happen to be more advanced with cameras. This would not be the brightest decision because if you can not tell; they should switch jobs in order to get the best film.

Do not place subject in the center of the frame. 

Do not allow subject to look towards the shadows.

Do not forget about look room in the right direction. 

ALD 5.1 Design a targeted digital media message or concept that addresses the needs of a client.
ALD 5.2 Plan and construct a digital media product from budgeted resources that addresses client needs.
ALD 5.3 Assess the collaborative process for its impact on the design, planning, and production of a digital media product.